KEVIN ARELLANO
CREATIVE DIRECTION

TRIUMPHS ESPRESSO & WHISKEY


In 2023, I was approached to help with the design and branding for a local bar in Dallas, Texas. At that time, I was also booking jazz acts at another venue, and the owner had the idea of featuring live music on opening night to attract more people. The following week, patrons asked why there wasn’t music on Friday night—it was clear they loved the atmosphere and wanted to return for more. So, we brought live music back the next week on a biweekly schedule, but demand kept growing. What started as every other Friday soon became a weekly event. Eventually, we expanded from just Fridays and Saturdays to include Thursdays, and now live jazz runs from Wednesday to Saturday.

Our sucess and impact was noticed when word spread and were named D Magazine’s Top Jazz Venue of the year during our debut year in the city.

We celebrated our first anniversary this Feburary, and we're still going strong. I want to extend my special thanks to the owners of Triumphs for their trust and for giving me a platform to combine my passion for live music and design.

Here are some of my favorite designs and photos during my tenure as Art Director of Triumphs.
DTX 
2348—23476/23
11–05–24 
Sodales
Nulla