KEVIN ARELLANO
CREATIVE DIRECTION

SALAS PAVING CO. REBRAND

Salas Paving Co. had built a strong reputation in the field. But their brand didn’t reflect the level of professionalism, scale, and long-term ambition of the company.
The goal of the rebrand wasn’t to make it trendy.
It was to make it credible.
We set out to create a brand system that felt:

• Established
• Structured
• Dependable
• Built to last

Just like the work they deliver.

Richardson, Tx
2348—23476/23
09/23
Sodales
Nulla

The result is a brand that now matches the caliber of the work.

Salas Concrete Co. looks like what they are:
A serious contractor built for scale.

The rebrand positioned them to:
• Present stronger in commercial bids
• Integrate seamlessly within the Provado Strategic Partners ecosystem
• Elevate internal morale through branded gear and materials
• Compete visually with larger construction firms

The identity feels established. Not experimental.

Built to last.